Kathy & Ben
Construction crews broke ground on Monday in Alpharetta on Avalon, the $600 million 
mixed-use development on the site of the formerly planned Prospect Park. The AJC quoted Mark Toro, the developer’s managing partner, financing should be wrapped up soon with phase I scheduled to open summer 2014 and phase II following spring 2016.{[}]
Avalon to Provide a Shopping “Experience”
{[}]North American Properties (NAP), the company behind Avalon, is touting the retailing component of the development as an “experience” designed to entice guests to stay longer with concierge services and other amenities plus a roster of high-end retailers. Many of the shops and restaurants will either be the first or second location in GA, providing a unique shopping experience for all of Metro Atlanta.{[}]
First Rate Technology for Tenants and Guests
{[}]In addition, tenants, residents and guests will have access to ultra high-speed Internet service through fiber optic cable 100 times faster than available elsewhere. NAP anticipates that the connectivity will lure technology companies to its office space and tech savvy residents to its single-family homes and rental residences.{[}]
Alpharetta’s New Gateway
{[}]This project moving forward is another sign of the region’s continuing recovery and the removal of the forlorn partially-built parking deck abandoned by Prospect Park’s developers brings a smile to this writer’s face. The rise of Avalon at the gateway to Alpharetta should provide a powerful message to those pondering a move to North Fulton.